Guides

Want to maximize your ad spend and attract the best leads? Follow these practical steps to improve your lead generation and see better results from your digital advertising campaigns.

Explore how to boost your influencer marketing with smarter tracking and analysis. This article breaks down the essentials of attribution and provides insights for refining your influencer marketing strategy.

Cohort analysis is a valuable, yet often overlooked tool in marketing analytics. Marketers’ results are often judged by the revenue their campaigns generate in a specific period. While some businesses understand the importance of differentiating new vs. repeat sales, this alone is not sufficient for a comprehensive understanding. This article will demonstrate how to utilize the cohort report in Elly Analytics and explain why it is even more critical today than in the past.