Full-Funnel Dashboards
with Advanced Attribution
Build for Ad-driven B2B

Stop optimizing your ads for leads.
Start optimizing for the
revenue.

Elly Analytics cuts through the ’Direct and Unknown’ fog in your data, providing clarity on the actual sources of your high-LTV customers and uncovering the true impact and ROI of each channel, campaign, and ad.


Elly Analytics achieves this by recognizing the complexity of your marketing funnel and overcoming the biases of ad reports, which often make over-optimistic claims, and addresses the limitations of web analytics, which fail to fully capture the logic of the customer journey.

You will be directed to the meeting schedule page. By submiting you argee with processing of your personal data
Optimize ads

Track Customers, Not Just Signups

Traditional advertising tools and analytics platforms often only monitor signups as conversions, leaving you in the dark about where your most valuable customers come from.

Elly Analytics uncovers the sources of your best customers.

Optimize ads

Achieve Pinpoint Attribution, Even Through Long Sales Cycles

Your customer interactions aren’t just one-offs; they stretch across numerous touchpoints — multiple emails, phone calls, and the various decision-makers within a single “buying center.”

Elly Analytics stitches together these fragments into a seamless, unified customer journey.

Optimize ads

Discover What Truly Moves Your Customers

Dive deep into what really drives customers to move through the sales funnel: from advertising and emails to text messages and interactions with the sales team.

Elly Analytics unveils every transition and the entire journey, uncovering the success of customer engagement.

Elly Analytics is your all-in-one dashboard to track marketing performance and spot growth opportunities

To discover the true source of your best customers, Elly Analytics collects data at every step of their journey, putting together a full history of interactions.

The Elly Team continuously integrates new platforms and services to pull data from. If you’re wondering whether we support your preferred system, don’t hesitate to reach out.

Advertising Data
Web & App Analytics Data
Customer Engagement Data
Custom Sources

Elly easily pulls data from any custom CRM, backend, or internal database with minimal need for your IT team’s involvement.

Elly creates the most complete history of interactions
for each customer, as technically possible
Elly employs advanced attribution models designed for your business model and marketing mix

Elly visualizes data in Power BI reports

Dashboard

The main dashboard gives you a quick snapshot of your marketing performance. You can customize it to focus on the metrics that matter most to your business, making it easier to keep everything in one place and stay on top of your marketing efforts.

Channels Overview

This section provides an overview of your marketing channels, along with a breakdown of your top 5 and bottom 5 campaigns. You can switch between different performance metrics and attribution models, allowing you to see which channels are delivering results and which may need adjustments.

Paid Social / Creatives

This report gives you a deep dive into how your creatives are performing. You can analyze each creative against the metrics that are most important to you. This helps you identify which creative strategies resonate with your audience, so you can build on what works and adjust what doesn’t.

Customer Profiles

The Customer Profiles report provides insights into your best customers over a selected period. You’ll learn who they are and how they interact with your ads, website, and other touchpoints.

Interaction History

This report shows the entire interaction history for each customer. You’ll see how they’ve engaged with your business, from the first touchpoint to conversion and beyond. This is crucial for understanding the complete customer journey.

Main Report

With the Main Report, you can analyze performance across any time frame, whether daily, weekly, monthly, or yearly. This is essential for spotting trends and patterns, helping you understand how your campaigns evolve over time.

Funnel

The Funnel Report allows you to track data throughout your entire sales funnel, detailed by advertising channels. It helps identify where leads are dropping off and where there are opportunities to improve conversions.

Cohorts

The Cohorts report enables you to analyze the ROI from acquired customers over a chosen period. It breaks down the number of orders and revenue — either as absolute figures or as percentages of the total — by advertising channels or regions.

Get Access to a Full Marketing Data Team Without Hiring

Elly isn’t just a platform but a complete team for your data ecosystem.

Elly Provides Full-Service Data Handling

We analyze your data flow and journey, organize and clean up messy data, and build accurate dashboards.

Elly Takes Responsibility for the Data-Accuracy

We conduct daily monitoring to actively identify and resolve any potential problems with your data.

Elly Team Become Part of Your Team

We use messenger chat and weekly meetings to become part of your team and deliver successful projects.

Customer Voices

Elly Analytics provides us with highly detailed performance reports for each of our advertising channels, down to the individual ad level. With these insights, we increased our lead volume both as real estate broker and as business administration service provider by four times while reducing our cost per lead by 20%.

Seva Ustinov
Hi, I'm Seva, CEO and founder of Elly Analytics Let's discuss how full-funnel analytics can help you reach your marketing goals

Schedule a call with me to learn about:

  • Acquiring high-value customers, not just leads
  • How GA4 and ad platform reports can misguide you, and how better attribution can reveal the true sources of your best customers
  • Improving your ROAS with smarter budget allocation
  • Using full-funnel analytics for sustained business growth

Plus, get all your questions answered about analytics and data-driven decisions.