Full-Funnel Dashboards
with Advanced Attribution
Build for Ecommerce

Stop trusting reported orders.
Start optimizing your ads for real high-value customers.

Elly Analytics cuts through the ’Direct and Unknown’ fog in your data, providing clarity on the actual sources of your high-LTV customers and uncovering the true impact and ROI of each channel, campaign, and ad.


Elly Analytics achieves this by recognizing the complexity of your marketing funnel and overcoming the biases of ad reports, which often make over-optimistic claims, and addresses the limitations of web analytics, which fail to fully capture the logic of the customer journey.

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Optimize ads

Optimize Ads for Customers Who Stay and Pay

Acquiring new customers is expensive, and it’s not going to get cheaper. So, if you want to succeed, you need to focus on attracting customers who are buying repeatedly.

Optimize ads

Uncover the Real Goldmines of High-Value Customers

Spoiler alert: it’s not Organic, Branded Search,

or Mailings.

Elly Analytics delivers superior attribution that takes the entire customer journey into account, uncovering the true sources of your best customers.

Optimize ads

Reveal the True Value of Each
Purchase

Unlock real profits in your reports by factoring in discounts, refunds, COGS, and shipping costs.

Elly Analytics is your all-in-one dashboard to track marketing performance and spot growth opportunities

To discover the true source of your best customers, Elly Analytics collects data at every step of their journey, putting together comprehensive customer profiles.

Advertising Data
Web & App Analytics
Data
Customer
Engagement Data
Custom Sources

Elly easily pulls data from any custom CRM, backend, or internal database

with minimal need for your IT team’s involvement.

Elly creates comprehensive profiles for each customer, even when they switch between multiple browsers and devices
Elly employs advanced attribution models designed for your business model and marketing mix

Elly visualizes data in Power BI reports

First

Compare the performance of channels, campaigns, and ads up to the gross profit level across different attribution models with the Channels report.

Second

The Funnel Report allows you to track data throughout your entire sales funnel, detailed by advertising channels. It helps identify where leads are dropping off and where there are opportunities to improve conversions.

Third

The Cohorts report enables you to analyze the ROI from acquired customers over a chosen period. It breaks down the number of orders and revenue — either as absolute figures or as percentages of the total — by advertising channels or regions.

Get Access to a Full Marketing Data Team Without Hiring

Elly isn’t just a platform but a complete team for your data ecosystem.

Elly Provides Full-Service Data Handling

We analyze your data flow and journey, organize and clean up messy data, and build accurate dashboards.

Elly Takes Responsibility for the Data-Accuracy

We conduct daily monitoring to actively identify and resolve any potential problems with your data.

Elly Team Become Part of Your Team

We use messenger chat and weekly meetings to become part of your team and deliver successful projects.

Customer Voices

Elly simplifies tracking ad performance and visualizes the marketing funnel, offering clear insights on ads and landing pages. This helps our entire marketing team make quick, informed decisions, enhancing our effectiveness.

Seva Ustinov
Hi, I’m Seva,
CEO and founder of Elly Analytics

You will be directed to the meeting schedule page

Let’s Discuss How End-to-End Analytics Can Help You Hit Your Marketing Targets

Schedule a call with me now to discover how Elly Analytics can:

  • Shift your focus from just generating leads or orders to acquiring high-value customers
  • Uncover the true sources of your most valuable customers — which might differ from what you see in Google Analytics or ad platforms’ reports

From our conversation, you will gain:

  • An understanding of how end-to-end analytics can enhance your Return on Ad Spend (ROAS) through smarter budget allocation
  • Insights into how you can leverage end-to-end analytics for sustained business growth
  • A forecast of the potential ROI from implementing Elly Analytics
  • Answers to any questions you have about analytics, attribution, or using reports for making data-driven decisions