AI Performance marketing Agent

AI Performance marketing Agent

Vibe marketing your hardest ad rule. One chat and it's automated

Vibe marketing your hardest ad rule. One chat and it's automated

You set goals and guardrails. Plurio takes care of the execution.

Automate your ads like never before — just tell Elly your rule:

You set goals and guardrails. Plurio takes care of the execution.

Instant diagnostics and optimizations

Instant diagnostics and optimizations

Continuous reallocation for maximum ROAS

Continuous reallocation for maximum ROAS

Fatigue & surface winners detection

Fatigue & surface winners detection

Forecasting performance outcomes

Forecasting performance outcomes

ROAS-spike alerts

ROAS-spike alerts

Grow 10x faster with Plurio

Grow 10x faster with Plurio

Automatic Rules

Automatic Rules

Scale winners fast.
Cut 50+ hours of the busywork.

Scale winners fast.
Cut 50+ hours of the busywork.

Plurio auto‑tunes budgets, bids and creatives across Meta & Google Ads.

Winners scale, waste pauses — your team gets time back (up to ~50 h/month).

Summary Today

Updated 3 min ago

Meta: 47 campaigns • 183 ad sets • 318 creatives

Google: 38 campaigns • 142 ad groups • 2 450 keywords

Automated actions (last 24h)

•

Stopped: 26 ad sets / 18 ad groups → Daily spend saved $4 200

•

Scaled: 14 ad sets / 9 ad groups → 7-day revenue uplift forecast +$6 500

•

Rotated creatives: 32 | Paused keywords: 120 | Added new keywords: 45

Campaign Name

Status

Action

Reason

US-FitPro-iOS-Premium-FB-Transform

PAUSED

Budget: $0

ROAS -7d: 1.4 < 1.8 threshold

UK-FitPro-Web-Trial-FB-Workout-A3

SCALED

Budget: +25%

CPA trend: -15%, volume stable

CA-FitPro-Android-Family-FB-Retarg

ALERT

Budget: Hold

Frequency spike: 3.2 → 4.1

DE-FitPro-Web-Basic-GG-Search-Broad

PAUSED

Bid: $0

Low LTV keyword, ROAS < 1.2

FR-FitPro-iOS-Trial-GG-Search-Exact

SCALED

Bid: +20%

High LTV keyword, ROAS 4.5

Summary Today

Updated 3 min ago

Meta: 47 campaigns • 183 ad sets • 318 creatives

Google: 38 campaigns • 142 ad groups • 2 450 keywords

Automated actions (last 24h)

•

Stopped: 26 ad sets / 18 ad groups → Daily spend saved $4 200

•

Scaled: 14 ad sets / 9 ad groups → 7-day revenue uplift forecast +$6 500

•

Rotated creatives: 32 | Paused keywords: 120 | Added new keywords: 45

Campaign Name

Status

Action

Reason

US-FitPro-iOS-Premium-FB-Transform

PAUSED

Budget: $0

ROAS -7d: 1.4 < 1.8 threshold

UK-FitPro-Web-Trial-FB-Workout-A3

SCALED

Budget: +25%

CPA trend: -15%, volume stable

CA-FitPro-Android-Family-FB-Retarg

ALERT

Budget: Hold

Frequency spike: 3.2 → 4.1

DE-FitPro-Web-Basic-GG-Search-Broad

PAUSED

Bid: $0

Low LTV keyword, ROAS < 1.2

FR-FitPro-iOS-Trial-GG-Search-Exact

SCALED

Bid: +20%

High LTV keyword, ROAS 4.5

Summary Today

Updated 3 min ago

Meta: 47 campaigns • 183 ad sets • 318 creatives

Google: 38 campaigns • 142 ad groups • 2 450 keywords

Automated actions (last 24h)

•

Stopped: 26 ad sets / 18 ad groups → Daily spend saved $4 200

•

Scaled: 14 ad sets / 9 ad groups → 7-day revenue uplift forecast +$6 500

•

Rotated creatives: 32 | Paused keywords: 120 | Added new keywords: 45

Campaign Name

Status

Action

Reason

US-FitPro-iOS-Premium-FB-Transform

PAUSED

Budget: $0

ROAS -7d: 1.4 < 1.8 threshold

UK-FitPro-Web-Trial-FB-Workout-A3

SCALED

Budget: +25%

CPA trend: -15%, volume stable

CA-FitPro-Android-Family-FB-Retarg

ALERT

Budget: Hold

Frequency spike: 3.2 → 4.1

DE-FitPro-Web-Basic-GG-Search-Broad

PAUSED

Bid: $0

Low LTV keyword, ROAS < 1.2

FR-FitPro-iOS-Trial-GG-Search-Exact

SCALED

Bid: +20%

High LTV keyword, ROAS 4.5

Campaign Name

Action

Reason

US-FitPro-iOS-Premium-FB-Transform

Budget: $0

ROAS -7d: 1.4 < 1.8 threshold

UK-FitPro-Web-Trial-FB-Workout-A3

Budget: +25%

CPA trend: -15%, volume stable

CA-FitPro-Android-Family-FB-Retarg

Budget: Hold

Frequency spike: 3.2 → 4.1

DE-FitPro-Web-Basic-GG-Search-Broad

Bid: $0

Low LTV keyword, ROAS < 1.2

FR-FitPro-iOS-Trial-GG-Search-Exact

Bid: +20%

High LTV keyword, ROAS 4.5

For “US & UK FitPro Premium and Family plans” once a campaign is “6+ days old”, analyze ROAS for the last 7 days shifted back 3 days to account for enroll-to-pay delay. If ROAS less than 2.0 and Trial-to-Paid less then 15% in that window, then pause the campaign.

For “US & UK FitPro Premium and Family plans” once a campaign is “6+ days old”, analyze ROAS for the last 7 days shifted back 3 days to account for enroll-to-pay delay. If ROAS less than 2.0 and Trial-to-Paid less then 15% in that window, then pause the campaign.

For “US & UK FitPro Premium and Family plans” once a campaign is “6+ days old”, analyze ROAS for the last 7 days shifted back 3 days to account for enroll-to-pay delay. If ROAS less than 2.0 and Trial-to-Paid less then 15% in that window, then pause the campaign.

147 ad sets matched — previewing the top 3 high-impact changes.

US-FitPro-Premium-FB-Transform-A7

PAUSE

ROAS 1.9 (<2.0) & T→P 14 %

Accept

Refine

UK-FitPro-Family-FB-Stories-B3

ALERT

CPL spike 38 % in 24 h

Accept

Refine

US-FitPro-Premium-GG-Search-Exact-C2

SCALE+25%

Margin-ROAS 3.1 & Payback 55 d

Accept

Refine

Check the Rules category for more details.

Simple Creation & Full Control

Simple Creation & Full Control

Vibe Marketing Ad Rules

Vibe Marketing Ad Rules

Describe any rule in plain English — Plurio turns it into code, shows impact, and lets you refine or deploy with one click.

Describe any rule in plain English — Plurio turns it into code, shows impact, and lets you refine or deploy with one click.

Write in Plain Language

Skip coding and rigid templates; just tell Plurio what you want, from ROAS windows to holiday offsets.

Write in Plain Language

Skip coding and rigid templates; just tell Plurio what you want, from ROAS windows to holiday offsets.

Instant Impact Preview

Before anything goes live, see exactly which ad sets will pause, scale, or alert, and why.

Instant Impact Preview

Before anything goes live, see exactly which ad sets will pause, scale, or alert, and why.

One-Click Control

Hit refine to tweak, accept to push live, or autopilot to let Plurio handle the rest in minutes.

One-Click Control

Hit refine to tweak, accept to push live, or autopilot to let Plurio handle the rest in minutes.

Unified AI DATa Platform

Unified AI DATa Platform

Ad Automation that mirrors your business.

Ad Automation that mirrors your business.

Built on the data you trust—your stack or Elly Analytics platform. No full‑funnel attribution yet? We’ll build it with you.

Built on the data you trust—your stack or Elly Analytics platform. No full‑funnel attribution yet? We’ll build it with you.

Your rules → AI's code. Plurio runs your channels on the metrics that matter (LTV, payback, trial‑to‑paid) and keeps them optimized 24/7.

Your rules → AI's code. Plurio runs your channels on the metrics that matter (LTV, payback, trial‑to‑paid) and keeps them optimized 24/7.

Seasonal Surge

Campaign Age (3-5 days)

Creative Fatigue Rate

Incrementality Measurement

Campaign Age (0-2 days)

Keyword Intent Score

Budget Efficiency Ratio

Geo Performance Tier

Lead-to-MQL %

Registration to Visit %

Revenue per Course

Margin-Based ROAS

Customer Lifetime Value

Trial-to-Paid %

Plan Upgrades

Predictive CPL Spike

Repeat Sales

Cost per Enrollment

Cost per Qualified Lead

ROAS-7d

CPL

Revenue per Customer

CAC Payback

Plan Upgrades

Seasonal Surge

Campaign Age (3-5 days)

Creative Fatigue Rate

Incrementality Measurement

Campaign Age (0-2 days)

Keyword Intent Score

Budget Efficiency Ratio

Geo Performance Tier

Lead-to-MQL %

Registration to Visit %

Revenue per Course

Margin-Based ROAS

Customer Lifetime Value

Trial-to-Paid %

Plan Upgrades

Predictive CPL Spike

Repeat Sales

Cost per Enrollment

Cost per Qualified Lead

ROAS-7d

CPL

Revenue per Customer

CAC Payback

Plan Upgrades

Seasonal Surge

Campaign Age (3-5 days)

Creative Fatigue Rate

Incrementality Measurement

Campaign Age (0-2 days)

Keyword Intent Score

Budget Efficiency Ratio

Geo Performance Tier

Lead-to-MQL %

Registration to Visit %

Revenue per Course

Margin-Based ROAS

Customer Lifetime Value

Trial-to-Paid %

Plan Upgrades

Predictive CPL Spike

Repeat Sales

Cost per Enrollment

Cost per Qualified Lead

ROAS-7d

CPL

Revenue per Customer

CAC Payback

Plan Upgrades

Seasonal Surge

Campaign Age (3-5 days)

Creative Fatigue Rate

Incrementality Measurement

Campaign Age (0-2 days)

Keyword Intent Score

Budget Efficiency Ratio

Geo Performance Tier

Lead-to-MQL %

Registration to Visit %

Revenue per Course

Margin-Based ROAS

Customer Lifetime Value

Trial-to-Paid %

Plan Upgrades

Predictive CPL Spike

Repeat Sales

Cost per Enrollment

Cost per Qualified Lead

ROAS-7d

CPL

Revenue per Customer

CAC Payback

Plan Upgrades

Stop Monitoring. Start Performing.

Let Plurio think, act, and grow your revenue while you focus on strategy.

Complex Automation Use Cases

Complex Automation Use Cases

Use Case 1

Attribution Delay Mastery

Сhallenge

120 live campaigns across 3 platforms with 3-7-day conversion delays hide 40 % of true revenue; marketers spend ~2 h/day reconciling ROAS.

AI Chat Request

For campaigns older than 6 days, analyse ROAS over the last 7 days but shift it back 3 days. Pause if ROAS < 2.0 and Trial→Paid <15%. Alert me when CPL jumps 30% in 24 h

Impact

47-rule automation, +19 % reported revenue, frees ~2 h per performance marketer daily
(≈40 h/month).

Use Case 1

Attribution Delay Mastery

Сhallenge

120 live campaigns across 3 platforms with 3-7-day conversion delays hide 40 % of true revenue; marketers spend ~2 h/day reconciling ROAS.

AI Chat Request

For campaigns older than 6 days, analyse ROAS over the last 7 days but shift it back 3 days. Pause if ROAS < 2.0 and Trial→Paid <15%. Alert me when CPL jumps 30% in 24 h

Impact

47-rule automation, +19 % reported revenue, frees ~2 h per performance marketer daily
(≈40 h/month).

Use Case 2

Multi-Product Geo Matrix

Сhallenge

5 products × 8 regions × 2 channels = 80 CPL thresholds to tweak daily; complexity blocks scale.

AI Chat Request

Set CPL caps for each product-region pair. Allow +25 % spend if registration→visit > 65 %. For Product B in Region Y keep CPL ≤ $6 and require ≥ 15 qualified leads with call quality ≥ 4/5 before scaling.

Impact

156 conditional rules applied instantly, 10 × campaign capacity without new hires, saves ~1.5 h/day per marketer (≈30 h/month).

Use Case 2

Multi-Product Geo Matrix

Сhallenge

5 products × 8 regions × 2 channels = 80 CPL thresholds to tweak daily; complexity blocks scale.

AI Chat Request

Set CPL caps for each product-region pair. Allow +25 % spend if registration→visit > 65 %. For Product B in Region Y keep CPL ≤ $6 and require ≥ 15 qualified leads with call quality ≥ 4/5 before scaling.

Impact

156 conditional rules applied instantly, 10 × campaign capacity without new hires, saves ~1.5 h/day per marketer (≈30 h/month).

Use Case 3

Ad Set Lifecycle Automation

Сhallenge

180 active ad sets across subscription tiers; performance degradation and budget waste require constant monitoring.

AI Chat Request

When an ad set's ROAS drops 25% below its 7-day average AND spend is over $100/day, pause it. For paused ad sets with ROAS > 2.5, restart with 50% budget. Alert me when any Premium tier ad set hits CAC payback > 90 days.

Impact

Automated ad set optimization, +18% ROAS improvement, saves ~1.5 h/day per marketer (≈30 h/month) and prevents budget waste.

Use Case 3

Ad Set Lifecycle Automation

Сhallenge

180 active ad sets across subscription tiers; performance degradation and budget waste require constant monitoring.

AI Chat Request

When an ad set's ROAS drops 25% below its 7-day average AND spend is over $100/day, pause it. For paused ad sets with ROAS > 2.5, restart with 50% budget. Alert me when any Premium tier ad set hits CAC payback > 90 days.

Impact

Automated ad set optimization, +18% ROAS improvement, saves ~1.5 h/day per marketer (≈30 h/month) and prevents budget waste.

Before Plurio vs. With Plurio

Before Plurio vs. With Plurio

With Plurio

Before (Manual / Platform Rules)

Logic Sophistication

Any combination of your business logic. Product tiers, ROAS windows, geo rules, campaign age, attribution delays, spend thresholds, LTV targets, seasonal adjustments... and any other parameters you use

Simple, linear if-then rules

Precision Attribution

Full-funnel data with custom attribution lags and logics

Ad platform metrics only

Scale & Coverage

Unified logic across all platforms, regions & products;
10× campaign capacity

Specialists manage each platform/product separately; 120 campaigns = daily overload

Time Spent by Performance Marketers

<30 min/day oversight; Elly handles hundreds of ad-set actions automatically

2–4 h/day per marketer on tweaks, plus team-lead reviews

Setup & Iteration

Natural language chats turned into automatic rules in minutes

Click-through interfaces, rigid templates

Speed to Action

Minutes from idea to live automation (describe → preview → deploy)

Hours to days from idea to implementation (setup, coding, testing)

Team Focus

Strategic testing, creative & growth projects

Manual data crunching & firefighting

With Plurio
Before (Manual / Platform Rules)

Logic Sophistication

Any combination of your business logic. Product tiers, ROAS windows, geo rules, campaign age, attribution delays, spend thresholds, LTV targets, seasonal adjustments... and any other parameters you use

Simple, linear if-then rules

Precision Attribution

Full-funnel data with custom attribution lags and logics

Ad platform metrics only

Scale & Coverage

Unified logic across all platforms, regions & products;
10× campaign capacity

Specialists manage each platform/product separately; 120 campaigns = daily overload

Time Spent by Performance Marketers

<30 min/day oversight; Elly handles hundreds of ad-set actions automatically

2–4 h/day per marketer on tweaks, plus team-lead reviews

Setup & Iteration

Natural language chats turned into automatic rules in minutes

Click-through interfaces, rigid templates

Speed to Action

Minutes from idea to live automation (describe → preview → deploy)

Hours to days from idea to implementation (setup, coding, testing)

Team Focus

Strategic testing, creative & growth projects

Manual data crunching & firefighting

Conversational performance marketing agent that turns strategy into continuous growth for:

Conversational performance marketing agent that turns strategy into continuous growth for:

Performance Marketing Managers: Automate 100+ daily decisions across Meta, Google — ROAS windows, CPL spikes, creative fatigue — through one chat.

Performance Marketing Managers: Automate 100+ daily decisions across Meta, Google — ROAS windows, CPL spikes, creative fatigue — through one chat.

Heads of Acquisition / Growth: Scale senior-level logic to 5× more campaigns without adding headcount; Plurio handles geo × product × age metrics in real time.

Heads of Acquisition / Growth: Scale senior-level logic to 5× more campaigns without adding headcount; Plurio handles geo × product × age metrics in real time.

CMOs & Marketing Directors: Drive revenue growth without adding headcount—Plurio delivers full-funnel transparency, keeps your team focused on strategy.

CMOs & Marketing Directors: Drive revenue growth without adding headcount—Plurio delivers full-funnel transparency, keeps your team focused on strategy.

Industries We Transform:

Industries We Transform:

Critical Questions for Expert Teams

Critical Questions for Expert Teams

Frequently Asked Questions

Frequently Asked Questions

Frequently Asked Questions

Still got a question? Contact us! We will be happy to help you.

Still got a question? Contact us! We will be happy to help you.

What's the role of full-funnel analytics in Plurio?

Plurio leverages data from Elly Analytics—a specialized marketing analytics platform providing comprehensive multi-channel, full-funnel attribution. This ensures every automation decision is informed by true performance and complete revenue picture

What's the role of full-funnel analytics in Plurio?

Plurio leverages data from Elly Analytics—a specialized marketing analytics platform providing comprehensive multi-channel, full-funnel attribution. This ensures every automation decision is informed by true performance and complete revenue picture

What's the role of full-funnel analytics in Plurio?

Plurio leverages data from Elly Analytics—a specialized marketing analytics platform providing comprehensive multi-channel, full-funnel attribution. This ensures every automation decision is informed by true performance and complete revenue picture

How does Plurio work with full-funnel analytics?
How does Plurio work with full-funnel analytics?
How does Plurio work with full-funnel analytics?
How is this different from other automation platforms?
How is this different from other automation platforms?
How is this different from other automation platforms?
Can we maintain control over automated decisions?
Can we maintain control over automated decisions?
Can we maintain control over automated decisions?
What if our logic changes or needs updates?
What if our logic changes or needs updates?
What if our logic changes or needs updates?
What's the role of full-funnel analytics in Plurio?

Plurio leverages data from Elly Analytics—a specialized marketing analytics platform providing comprehensive multi-channel, full-funnel attribution. This ensures every automation decision is informed by true performance and complete revenue picture

How does Plurio work with full-funnel analytics?
How is this different from other automation platforms?
Can we maintain control over automated decisions?
What if our logic changes or needs updates?

Run Your Performance Marketing Growth

Run Your Performance Marketing Growth

Run Your Performance Marketing Growth

Join the waitlist and automate 90% of manual work of your team

Join the waitlist and automate 90% of manual work of your team

Join the waitlist and automate 90% of manual work of your team

Early Access Benefits

Priority onboarding & support

Exclusive features access

Founder-tier pricing