Elly AI Full-Funnel Analytics Agent
Elly AI Full-Funnel Analytics Agent
Vibe marketing your hardest ad rule. One chat and it's automated
Vibe marketing your hardest ad rule. One chat and it's automated
Automate your ads like never before — just tell Elly your rule
Automate your ads like never before — just tell Elly your rule:
Automate your ads like never before — just tell Elly your rule
7-day ROAS with 3-day attribution lag
7-day ROAS with 3-day attribution lag
LTV-weighted bid adjustments by product tier
LTV-weighted bid adjustments by product tier
Cohort-based CPA thresholds (lead → MQL → sale)
Cohort-based CPA thresholds (lead → MQL → sale)
Geo × product × ad-set-age decision matrices
Geo × product × ad-set-age decision matrices
ROAS-spike alerts
ROAS-spike alerts
Join the waitlist and automate 90% of manual work of your team
Join the waitlist and automate 90% of manual work of your team
Automatic Rules
Automatic Rules
Free your team from 50+ hours of weekly tweaks
Free your team from 50+ hours of weekly tweaks
Elly keeps your Meta and Google campaigns on track — automatically:
Elly keeps your Meta and Google campaigns on track — automatically:
Campaign budgets — scales winners, pauses spend on under-performers
Campaign budgets — scales winners, pauses spend on under-performers
Ad sets & ad groups — fine-tunes bids and keeps every threshold in line across hundreds of groups
Ad sets & ad groups — fine-tunes bids and keeps every threshold in line across hundreds of groups
Creatives & keywords — swaps tired ads, removes low-intent terms, promotes proven top performers
Creatives & keywords — swaps tired ads, removes low-intent terms, promotes proven top performers
Summary Today
Updated 3 min ago
Meta: 47 campaigns • 183 ad sets • 318 creatives
Google: 38 campaigns • 142 ad groups • 2 450 keywords
Automated actions (last 24h)
•
Stopped: 26 ad sets / 18 ad groups → Daily spend saved $4 200
•
Scaled: 14 ad sets / 9 ad groups → 7-day revenue uplift forecast +$6 500
•
Rotated creatives: 32 | Paused keywords: 120 | Added new keywords: 45
Campaign Name
Status
Action
Reason
US-FitPro-iOS-Premium-FB-Transform
PAUSED
Budget: $0
ROAS -7d: 1.4 < 1.8 threshold
UK-FitPro-Web-Trial-FB-Workout-A3
SCALED
Budget: +25%
CPA trend: -15%, volume stable
CA-FitPro-Android-Family-FB-Retarg
ALERT
Budget: Hold
Frequency spike: 3.2 → 4.1
DE-FitPro-Web-Basic-GG-Search-Broad
PAUSED
Bid: $0
Low LTV keyword, ROAS < 1.2
FR-FitPro-iOS-Trial-GG-Search-Exact
SCALED
Bid: +20%
High LTV keyword, ROAS 4.5
Summary Today
Updated 3 min ago
Meta: 47 campaigns • 183 ad sets • 318 creatives
Google: 38 campaigns • 142 ad groups • 2 450 keywords
Automated actions (last 24h)
•
Stopped: 26 ad sets / 18 ad groups → Daily spend saved $4 200
•
Scaled: 14 ad sets / 9 ad groups → 7-day revenue uplift forecast +$6 500
•
Rotated creatives: 32 | Paused keywords: 120 | Added new keywords: 45
Campaign Name
Status
Action
Reason
US-FitPro-iOS-Premium-FB-Transform
PAUSED
Budget: $0
ROAS -7d: 1.4 < 1.8 threshold
UK-FitPro-Web-Trial-FB-Workout-A3
SCALED
Budget: +25%
CPA trend: -15%, volume stable
CA-FitPro-Android-Family-FB-Retarg
ALERT
Budget: Hold
Frequency spike: 3.2 → 4.1
DE-FitPro-Web-Basic-GG-Search-Broad
PAUSED
Bid: $0
Low LTV keyword, ROAS < 1.2
FR-FitPro-iOS-Trial-GG-Search-Exact
SCALED
Bid: +20%
High LTV keyword, ROAS 4.5
Summary Today
Updated 3 min ago
Meta: 47 campaigns • 183 ad sets • 318 creatives
Google: 38 campaigns • 142 ad groups • 2 450 keywords
Automated actions (last 24h)
•
Stopped: 26 ad sets / 18 ad groups → Daily spend saved $4 200
•
Scaled: 14 ad sets / 9 ad groups → 7-day revenue uplift forecast +$6 500
•
Rotated creatives: 32 | Paused keywords: 120 | Added new keywords: 45
Campaign Name
Status
Action
Reason
US-FitPro-iOS-Premium-FB-Transform
PAUSED
Budget: $0
ROAS -7d: 1.4 < 1.8 threshold
UK-FitPro-Web-Trial-FB-Workout-A3
SCALED
Budget: +25%
CPA trend: -15%, volume stable
CA-FitPro-Android-Family-FB-Retarg
ALERT
Budget: Hold
Frequency spike: 3.2 → 4.1
DE-FitPro-Web-Basic-GG-Search-Broad
PAUSED
Bid: $0
Low LTV keyword, ROAS < 1.2
FR-FitPro-iOS-Trial-GG-Search-Exact
SCALED
Bid: +20%
High LTV keyword, ROAS 4.5
Campaign Name
Action
Reason
US-FitPro-iOS-Premium-FB-Transform
Budget: $0
ROAS -7d: 1.4 < 1.8 threshold
UK-FitPro-Web-Trial-FB-Workout-A3
Budget: +25%
CPA trend: -15%, volume stable
CA-FitPro-Android-Family-FB-Retarg
Budget: Hold
Frequency spike: 3.2 → 4.1
DE-FitPro-Web-Basic-GG-Search-Broad
Bid: $0
Low LTV keyword, ROAS < 1.2
FR-FitPro-iOS-Trial-GG-Search-Exact
Bid: +20%
High LTV keyword, ROAS 4.5
Seasonal Surge
Campaign Age (3-5 days)
Creative Fatigue Rate
Incrementality Measurement
Campaign Age (0-2 days)
Keyword Intent Score
Budget Efficiency Ratio
Geo Performance Tier
Lead-to-MQL %
Registration to Visit %
Revenue per Course
Margin-Based ROAS
Customer Lifetime Value
Trial-to-Paid %
Plan Upgrades
Predictive CPL Spike
Repeat Sales
Cost per Enrollment
Cost per Qualified Lead
ROAS-7d
CPL
Revenue per Customer
CAC Payback
Plan Upgrades
Seasonal Surge
Campaign Age (3-5 days)
Creative Fatigue Rate
Incrementality Measurement
Campaign Age (0-2 days)
Keyword Intent Score
Budget Efficiency Ratio
Geo Performance Tier
Lead-to-MQL %
Registration to Visit %
Revenue per Course
Margin-Based ROAS
Customer Lifetime Value
Trial-to-Paid %
Plan Upgrades
Predictive CPL Spike
Repeat Sales
Cost per Enrollment
Cost per Qualified Lead
ROAS-7d
CPL
Revenue per Customer
CAC Payback
Plan Upgrades
Seasonal Surge
Campaign Age (3-5 days)
Creative Fatigue Rate
Incrementality Measurement
Campaign Age (0-2 days)
Keyword Intent Score
Budget Efficiency Ratio
Geo Performance Tier
Lead-to-MQL %
Registration to Visit %
Revenue per Course
Margin-Based ROAS
Customer Lifetime Value
Trial-to-Paid %
Plan Upgrades
Predictive CPL Spike
Repeat Sales
Cost per Enrollment
Cost per Qualified Lead
ROAS-7d
CPL
Revenue per Customer
CAC Payback
Plan Upgrades
Seasonal Surge
Campaign Age (3-5 days)
Creative Fatigue Rate
Incrementality Measurement
Campaign Age (0-2 days)
Keyword Intent Score
Budget Efficiency Ratio
Geo Performance Tier
Lead-to-MQL %
Registration to Visit %
Revenue per Course
Margin-Based ROAS
Customer Lifetime Value
Trial-to-Paid %
Plan Upgrades
Predictive CPL Spike
Repeat Sales
Cost per Enrollment
Cost per Qualified Lead
ROAS-7d
CPL
Revenue per Customer
CAC Payback
Plan Upgrades
Unlimited Complexity
Unlimited Complexity
Ad automation as complex as your funnel
Ad automation as complex as your funnel
Powered by full-funnel attribution, Elly builds smart, campaign-specific rules around CPL, LTV, payback and every other metric that matters.
Powered by full-funnel attribution, Elly builds smart, campaign-specific rules around CPL, LTV, payback and every other metric that matters.
Forget platform limits — links every ad dollar to real outcomes: trial-to-paid conversions, plan upgrades, lifetime value and beyond. No dropdown builders or rigid templates: just describe the logic, and Elly writes the code and runs it 24/7.
Forget platform limits — links every ad dollar to real outcomes: trial-to-paid conversions, plan upgrades, lifetime value and beyond. No dropdown builders or rigid templates: just describe the logic, and Elly writes the code and runs it 24/7.
Simple Creation & Full Control
Simple Creation & Full Control
Vibe Marketing Ad Rules
Vibe Marketing Ad Rules
Describe any rule in plain English — Elly turns it into code, shows every impact, and lets you refine or deploy with one click
Describe any rule in plain English — Elly turns it into code, shows every impact, and lets you refine or deploy with one click
For “US & UK FitPro Premium and Family plans” once a campaign is “6+ days old”, analyze ROAS for the last 7 days shifted back 3 days to account for enroll-to-pay delay.
If ROAS less than 2.0 and Trial-to-Paid less then 15% in that window, then pause the campaign. Else if ROAS 2.0-2.5 and CPL spikes more than 30 % in 24 h then send alert. Else if Margin-ROAS more then 3.0 for 3 consecutive days and CAC payback less then 60 days then scale budget +25%
For “US & UK FitPro Premium and Family plans” once a campaign is “6+ days old”, analyze ROAS for the last 7 days shifted back 3 days to account for enroll-to-pay delay.
If ROAS less than 2.0 and Trial-to-Paid less then 15% in that window, then pause the campaign. Else if ROAS 2.0-2.5 and CPL spikes more than 30 % in 24 h then send alert. Else if Margin-ROAS more then 3.0 for 3 consecutive days and CAC payback less then 60 days then scale budget +25%
For “US & UK FitPro Premium and Family plans” once a campaign is “6+ days old”, analyze ROAS for the last 7 days shifted back 3 days to account for enroll-to-pay delay.
If ROAS less than 2.0 and Trial-to-Paid less then 15% in that window, then pause the campaign. Else if ROAS 2.0-2.5 and CPL spikes more than 30 % in 24 h then send alert. Else if Margin-ROAS more then 3.0 for 3 consecutive days and CAC payback less then 60 days then scale budget +25%
147 ad sets matched — previewing the top 3 high-impact changes.
US-FitPro-Premium-FB-Transform-A7
PAUSE
ROAS 1.9 (<2.0) & T→P 14 %
Accept
Refine
UK-FitPro-Family-FB-Stories-B3
ALERT
CPL spike 38 % in 24 h
Accept
Refine
US-FitPro-Premium-GG-Search-Exact-C2
SCALE+25%
Margin-ROAS 3.1 & Payback 55 d
Accept
Refine
Check the Rules category for more details.
Key Features
Key Features
Write in Plain Language
Skip coding and rigid templates; just tell Elly what you want, from ROAS windows to holiday offsets.
Write in Plain Language
Skip coding and rigid templates; just tell Elly what you want, from ROAS windows to holiday offsets.
Instant Impact Preview
Before anything goes live, see exactly which ad sets will pause, scale, or alert, and why.
Instant Impact Preview
Before anything goes live, see exactly which ad sets will pause, scale, or alert, and why.
One-Click Control
Hit Refine to tweak, Accept to push live, or Autopilot to let Elly handle the rest — minutes, not hours.
One-Click Control
Hit Refine to tweak, Accept to push live, or Autopilot to let Elly handle the rest — minutes, not hours.
Ready to automate the impossible?
Join private beta to be the first participant
Complex Automation Use Cases
Complex Automation Use Cases
Use Case 1
Attribution Delay Mastery
Сhallenge
120 live campaigns across 3 platforms with 3-7-day conversion delays hide 40 % of true revenue; marketers spend ~2 h/day reconciling ROAS.
AI Chat Request
For campaigns older than 6 days, analyse ROAS over the last 7 days but shift it back 3 days. Pause if ROAS < 2.0 and Trial→Paid <15%. Alert me when CPL jumps 30% in 24 h
Impact
47-rule automation, +19 % reported revenue, frees ~2 h per performance marketer daily
(≈40 h/month).
Use Case 1
Attribution Delay Mastery
Сhallenge
120 live campaigns across 3 platforms with 3-7-day conversion delays hide 40 % of true revenue; marketers spend ~2 h/day reconciling ROAS.
AI Chat Request
For campaigns older than 6 days, analyse ROAS over the last 7 days but shift it back 3 days. Pause if ROAS < 2.0 and Trial→Paid <15%. Alert me when CPL jumps 30% in 24 h
Impact
47-rule automation, +19 % reported revenue, frees ~2 h per performance marketer daily
(≈40 h/month).
Use Case 2
Multi-Product Geo Matrix
Сhallenge
5 products × 8 regions × 2 channels = 80 CPL thresholds to tweak daily; complexity blocks scale.
AI Chat Request
Set CPL caps for each product-region pair. Allow +25 % spend if registration→visit > 65 %. For Product B in Region Y keep CPL ≤ $6 and require ≥ 15 qualified leads with call quality ≥ 4/5 before scaling.
Impact
156 conditional rules applied instantly, 10 × campaign capacity without new hires, saves ~1.5 h/day per marketer (≈30 h/month).
Use Case 2
Multi-Product Geo Matrix
Сhallenge
5 products × 8 regions × 2 channels = 80 CPL thresholds to tweak daily; complexity blocks scale.
AI Chat Request
Set CPL caps for each product-region pair. Allow +25 % spend if registration→visit > 65 %. For Product B in Region Y keep CPL ≤ $6 and require ≥ 15 qualified leads with call quality ≥ 4/5 before scaling.
Impact
156 conditional rules applied instantly, 10 × campaign capacity without new hires, saves ~1.5 h/day per marketer (≈30 h/month).
Use Case 3
Ad Set Lifecycle Automation
Сhallenge
180 active ad sets across subscription tiers; performance degradation and budget waste require constant monitoring.
AI Chat Request
When an ad set's ROAS drops 25% below its 7-day average AND spend is over $100/day, pause it. For paused ad sets with ROAS > 2.5, restart with 50% budget. Alert me when any Premium tier ad set hits CAC payback > 90 days.
Impact
Automated ad set optimization, +18% ROAS improvement, saves ~1.5 h/day per marketer (≈30 h/month) and prevents budget waste.
Use Case 3
Ad Set Lifecycle Automation
Сhallenge
180 active ad sets across subscription tiers; performance degradation and budget waste require constant monitoring.
AI Chat Request
When an ad set's ROAS drops 25% below its 7-day average AND spend is over $100/day, pause it. For paused ad sets with ROAS > 2.5, restart with 50% budget. Alert me when any Premium tier ad set hits CAC payback > 90 days.
Impact
Automated ad set optimization, +18% ROAS improvement, saves ~1.5 h/day per marketer (≈30 h/month) and prevents budget waste.
Complex Logic Edition
Complex Logic Edition
Before Elly AI vs. With Elly AI
Before Elly AI vs. With Elly AI
With Elly AI
Before (Manual / Platform Rules)
Logic Sophistication
Any combination of your business logic. Product tiers, ROAS windows, geo rules, campaign age, attribution delays, spend thresholds, LTV targets, seasonal adjustments... and any other parameters you use
Simple, linear if-then rules
Attribution Coverage
Full-funnel data with custom attribution lags and logics
Ad platform metrics only
Scale & Coverage
Unified logic across all platforms, regions & products;
10× campaign capacity
Specialists manage each platform/product separately; 120 campaigns = daily overload
Time Spent by Performance Marketers
<30 min/day oversight; Elly handles hundreds of ad-set actions automatically
2–4 h/day per marketer on tweaks, plus team-lead reviews
Setup & Iteration
Natural language chats turned into automatic rules in minutes
Click-through interfaces, rigid templates
Speed to Action
Minutes from idea to live automation (describe → preview → deploy)
Hours to days from idea to implementation (setup, coding, testing)
Team Focus
Strategic testing, creative & growth projects
Manual data crunching & firefighting
With Elly AI
Before (Manual / Platform Rules)
Logic Sophistication
Any combination of your business logic. Product tiers, ROAS windows, geo rules, campaign age, attribution delays, spend thresholds, LTV targets, seasonal adjustments... and any other parameters you use
Simple, linear if-then rules
Attribution Coverage
Full-funnel data with custom attribution lags and logics
Ad platform metrics only
Scale & Coverage
Unified logic across all platforms, regions & products;
10× campaign capacity
Specialists manage each platform/product separately; 120 campaigns = daily overload
Time Spent by Performance Marketers
<30 min/day oversight; Elly handles hundreds of ad-set actions automatically
2–4 h/day per marketer on tweaks, plus team-lead reviews
Setup & Iteration
Natural language chats turned into automatic rules in minutes
Click-through interfaces, rigid templates
Speed to Action
Minutes from idea to live automation (describe → preview → deploy)
Hours to days from idea to implementation (setup, coding, testing)
Team Focus
Strategic testing, creative & growth projects
Manual data crunching & firefighting
Conversational analytics agent that explains performance and provides strategic guidance for:
Conversational analytics agent that explains performance and provides strategic guidance for:
Performance Marketing Managers: Automate 100+ daily decisions across Meta, Google — ROAS windows, CPL spikes, creative fatigue — through one chat.
Performance Marketing Managers: Automate 100+ daily decisions across Meta, Google — ROAS windows, CPL spikes, creative fatigue — through one chat.
Heads of Acquisition / Growth: Scale senior-level logic to 5× more campaigns without adding headcount; Elly handles geo × product × age matrices in real time.
Heads of Acquisition / Growth: Scale senior-level logic to 5× more campaigns without adding headcount; Elly handles geo × product × age matrices in real time.
CMOs & Marketing Directors: Drive revenue growth without adding headcount—Elly delivers full-funnel transparency, keeps your team focused on strategy (not grunt work) and lets you prove impact in one dashboard.
CMOs & Marketing Directors: Drive revenue growth without adding headcount—Elly delivers full-funnel transparency, keeps your team focused on strategy (not grunt work) and lets you prove impact in one dashboard.
Industries We Transform:
Industries We Transform:
B2C SaaS
Web and App-based Businesses
Healthcare
Finance
Legal Services
B2C SaaS
EdTech
Subscription B2C
Home Services
High-LTV B2C
B2C SaaS
Web and App-based Businesses
Healthcare
Finance
Legal Services
B2C SaaS
EdTech
Subscription B2C
Home Services
High-LTV B2C
Critical Questions for Expert Teams
Critical Questions for Expert Teams
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
Still got a question? Contact us! We will be happy to help you.
Still got a question? Contact us! We will be happy to help you.
What's the role of full-funnel analytics in Elly AI?
Elly AI leverages data from Elly Analytics—a specialized marketing analytics platform providing comprehensive multi-channel, full-funnel attribution. This ensures every automation decision is informed by true performance and complete revenue picture
What's the role of full-funnel analytics in Elly AI?
Elly AI leverages data from Elly Analytics—a specialized marketing analytics platform providing comprehensive multi-channel, full-funnel attribution. This ensures every automation decision is informed by true performance and complete revenue picture
What's the role of full-funnel analytics in Elly AI?
Elly AI leverages data from Elly Analytics—a specialized marketing analytics platform providing comprehensive multi-channel, full-funnel attribution. This ensures every automation decision is informed by true performance and complete revenue picture
How does Elly AI work with full-funnel analytics?
How does Elly AI work with full-funnel analytics?
How does Elly AI work with full-funnel analytics?
How is this different from other automation platforms?
How is this different from other automation platforms?
How is this different from other automation platforms?
Can we maintain control over automated decisions?
Can we maintain control over automated decisions?
Can we maintain control over automated decisions?
What if our logic changes or needs updates?
What if our logic changes or needs updates?
What if our logic changes or needs updates?
What's the role of full-funnel analytics in Elly AI?
Elly AI leverages data from Elly Analytics—a specialized marketing analytics platform providing comprehensive multi-channel, full-funnel attribution. This ensures every automation decision is informed by true performance and complete revenue picture
How does Elly AI work with full-funnel analytics?
How is this different from other automation platforms?
Can we maintain control over automated decisions?
What if our logic changes or needs updates?
Vibe marketing made possible
Vibe marketing made possible
Vibe marketing made possible
Join the waitlist and automate 90% of manual work of your team
Join the waitlist and automate 90% of manual work of your team
Join the waitlist and automate 90% of manual work of your team
Early Access Benefits
Priority onboarding & support
Exclusive features access
Founder-tier pricing