Knowledge Base
How Elly Analytics Works
This short video explains how full-funnel analytics enables you to switch from lead generation to high-value customer acquisition.
Watch this short video to see how Elly Analytics solves common problems that stop businesses from implementing full-funnel analytics.
In this quick 4-minute video, we show you how Elly pulls together a complete history of customer interactions from all your data sources, connects CRM contacts to their website visits, and tackles cross-browser analytics challenges. With Customer Profiles, you get a clear view of the entire customer journey — even when people switch devices — so your attribution is more accurate and your decisions are smarter.
Elly Analytics offers advanced attribution and can customize attribution models to fit your business model and marketing mix. In this article, we will explain why it’s important to understand how attribution works in your marketing performance reports and how attribution in Elly Analytics differs from Google Analytics’ attribution.
This short video provides a detailed explanation of how Elly gathers, processes, and displays data, making it easy for you to trust and understand your reports.
Case Studies & Tips
When Borzo, an international delivery service, found their small team of two specialists bogged down by 16 hours of manual data reporting every week, they knew it was time for a change. Managing massive data loads from nine countries wasn’t just tedious—it was costly, eating up over $4,000 a month and leaving little room for higher-value work like optimizing customer retention and improving key metrics.
Want to maximize your ad spend and attract the best leads? Follow these practical steps to improve your lead generation and see better results from your digital advertising campaigns.
Explore how to boost your influencer marketing with smarter tracking and analysis. This article breaks down the essentials of attribution and provides insights for refining your influencer marketing strategy.