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[Case Study] 16 Hours of Work Done in Minutes: How Borzo Streamlined Reporting with Elly Analytics

When Borzo, an international delivery service, found their small team of two specialists bogged down by 16 hours of manual data reporting every week, they knew it was time for a change. Managing massive data loads from nine countries wasn’t just tedious—it was costly, eating up over $4,000 a month and leaving little room for higher-value work like optimizing customer retention and improving key metrics.

Background

Borzo, an international delivery service for businesses, operates in nine countries and collects massive amounts of data daily on customers, delivery orders, and courier productivity.

Challenge: Tedious Reporting Process

With just two specialists—a marketing analyst and a data engineer—managing this massive amount of data was a challenge. Tasks like data collection, tagging, and report generation consumed a total of 16 hours every week. With the average market rate at $63 per hour, manual work on reporting alone cost more than $4,000 per month.

Additionally, there was a loss of potential profits due to the lack of time for higher-value tasks, such as optimizing the LTV/CAC ratio and improving customer retention.

The company needed an automated solution to streamline these processes and allow their specialists to focus on driving profits.

Solution: Elly Analytics’ Automated Reporting

Elly Analytics provided Borzo with an automated data reporting solution that upgraded their workflow and took it to the next level. By integrating Elly Analytics, Borzo could collect and process vast amounts of data with minimal manual input. With automation in place, these tasks now take only a few minutes.

Elly Analytics didn’t just deliver software but worked closely with Borzo’s team to ensure smooth integration. Our marketing data engineers and analysts collaborated with Borzo to tailor the platform to their specific needs, ensuring maximum efficiency and ease of use.

Key Results

1. More Time for Higher-Value Tasks

With automation in place, the team no longer spends 16 hours every week on repetitive tasks. This allows them to focus on more strategic areas of the business, such as optimizing the LTV/CAC ratio and improving customer retention.

2. Improved Decision-Making

With data at their fingertips, Borzo’s specialists were able to quickly identify issues and respond in a timely manner. For example, by using automated reporting, they were able to spot a conversion rate drop on iOS devices within hours, caused by an issue with one of their payment providers, and address it. Before using Elly, it would have taken them days to notice the problem, leading to significant revenue loss.

3. Advertising Optimization

By analyzing their advertising data more effectively, Borzo uncovered that some of their ad campaigns were cannibalizing their organic traffic. With this insight, they were able to optimize their advertising spend and focus on campaigns that delivered the best overall ROI.

Conclusion

Implementing Elly Analytics gave Borzo the ability to automate tedious reporting tasks, saving their team time and freeing up resources for more impactful work. This shift not only improved operational efficiency but also led to smarter business decisions, such as identifying potential revenue risks and optimizing advertising efforts.